Tuesday, July 21, 2009

Development Update

KColorEditImage via Wikipedia


Thanks for instant responses and support of team of project management & designers who finally came up with novel solutions to the different problems/issues we encountered in between and got the complex web model done. A real deal!

Once the website is live it would be interesting to see the standards of specification in quality including reliability, application compatibility, functionality, parameters, performance and platform design compliance.

The goal is to perform better might seem big and daunting, will be broken down into smaller incremental steps. In next three months, it will be solved through innovations in design and smart brain storming approach further with core focus on Viral Marketing components to generate "Infrangible Torque" on search engines and World Wide Web.....

Keep the gazes on ....

Sachin

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Monday, July 6, 2009

Venom that saves, kills too.

A mail from m-earn: "Pushed" viral marketing example.

Hi Sachin,


I hope you are doing well. I have just tried this new service called mEarn and found it to be amazing. How do you like the idea of getting paid to read an SMS on your mobile phones ? m-earn promises you just that !!

All you need to do is register and start receiving advertisements to get paid for each of them. And guess what ?

* You only get Ads and discount coupons that are relevant to you.
* You get to specify the number of messages that you would like to receive in a day
* You receive the messages in the times specified by you

Further you can multiply your earnings by inviting your friends. You then get a share of their earnings as well !!

In case you are wondering how much your mobile phone is capable of earning, register at http://m-earn.com/Beta/index.jsp?inviteID=635 and ya don't forget to invite all your friends to maximize your earnings !

Cheers !!

Darshana


Why wrong projection 'push' of the above viral marketing campaign can lead the whole brand image in trouble ?


Thanks, Darshana


The infant thought behind the proposition is strong. Brands invade the privacy of the mobile inbox. It could itch years of brand loyalty. Even when consumers have opted in to receive information, there is a tendency to forget, so perfectly legitimate communications can be perceived as intrusive, which can be hugely damaging to brands. Considering arrays of factors, successfully conducting SMS activity is a complex matter.


Targeting is essential - the golden rule of relevance.


Best Wishes,


Sachin Arora

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