Monday, May 17, 2010

I know Everything

Still Don’t Know Enough?

I am still amazed at how many people and businesses I talk to whom have no idea what is happening around them.

Business dynamics are changing. Markets are shifting. Media, both online and off, feeds us the “story” of the day aimed at grabbing our attention. Consumers and businesses alike are inundated with information but few know how to vet the information and find relevant knowledge.

People Who Know Everything

A lot of people think they know enough but no one knows everything. When you talk to business leaders about “social technology” many have a jaundiced view of exactly what it is and what it can do for them and their business. Why? Because many people who think they know everything don’t want anyone to know what they don’t know. Subsequently when engaged in dialog about something they don’t know the first reaction is to diminish the value and meaning of what they don’t know.

The Meaning of What You Don’t Know

What does the growth in use of social media mean to your business? If you don’t know that means you are vulnerable to an under-current of changes on the horizon that will get your customers attention and possible create an attraction that pulls their affinity to someone else besides you.

You Cannot See What You Do Not Understand

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